EVENT DESCRIPTION
The Hong Kong Young Fashion Designers’ Contest (YDC), which is open to Hong Kong residents with training or experience in fashion design, is considered by many a rite of passage for local designers who want to challenge themselves and gain exposure on the global stage.
Over the years, the role of YDC has evolved alongside Hong Kong’s garment and fashion industries. For years, the contest proved successful at discovering talent, such as Barney Cheng and Cecilia Yau, to meet the needs of established brands. Today, however, it has become a launching pad for up-and-coming designers with the ambition to launch their own labels. Recent YDC designers that have succeeded in building a brand borne out of their own vision and making a name for themselves in Hong Kong and beyond include 112 mountainyam (Mountain Yam), MODEMENT (Aries Sin) and DEMO. (Derek Chan).
One of the perks of joining YDC is the opportunity to meet and receive valuable advice from world-famous designers, who are invited to serve on the judging panel each year. Mihara Yasuhiro, Martine Rose, Mug, Hiromichi Ochiai, Andreas Kronthaler and Margareta van den Bosch are among the big names that have previously acted as YDC’s VIP Judges.
APPLICATION
(1) Online application:www.fashionally.com
- Deadline: 28 Apr 2020, 23:59 (HKT)
- Successful online applicant will be given a reference number. Please quote the reference number when submitting the sketch boards to HKTDC office
(2) Sketch boards submission
- Submit sketch boards to HKTDC Creative Dept by the deadline of 5 May 2020, 17:00 (HKT)
38/F, Office Tower, Convention Plaza, 1 Harbour Road, Wanchai, Hong Kong.
(Office hours: Mon-Fri 09:00-17:00 except 12:30-14:00 / Sat, Sun & Public holidays closed) - If the sketches are sent by mail or by a third party, a copy of the applicant’s Hong Kong ID card is required
- Please do not write any name or personal information on the sketch boards
PRIZE
This year, YDC will significantly increase the cash prize and set up new awards to support the outstanding Hong Kong designers.
Champion: cash prize HK$60,000
*New Award* Best Visual Presentation Award
SCHEDULE
| Apr 28 | Deadline of online application (HKT 23:59) |
| May 5 | Deadline of sketches submission to HKTDC (HKT 17:00) |
| May 11 | Announcement of shortlisted finalists (will be announced on FASHIONALLY website and Facebook, finalists will be also contacted individually) |
| May 13 | Briefing meeting at HKTDC to go through all YDC important dates and issues (finalists must attend) |
| Jun 12 (TBC) | Submission of the first set of outfit to HKTDC and meet the judges in HKTDC |
| Aug 28-Sept 1 (TBC) | Fitting of four sets of completed outfits including accessories |
| Sept 5 | Contest day & prize presentations |
